A Change in Employment and Cities
Okay, so as most of the people who read my work already know, I am no longer working or living in Delhi or Noida or Gurgaon. Nope, I got so sick of that shit that I went straight to Bangalore(or Bengaluru if you prefer). Well, not exactly for those reasons, but yea, am out, and just in time it seems.
I have left behind the high fly life of working with some of the best ad agencies in the business and decided to follow a bit of Jack Ma's advice. I am now interning for a start-up based in Bangalore, called Money View. who have been doing extraordinarily well, and are in the process of amping up their marketing activities. Okay, so I've simply switched sides and now am on the client side. These guys have a finance app for the android market, with an iOS version long overdue. I'll put a link for the website and app page at the end of the post, so you guys can check it out. I'll just give you a frank overview of what it does. As we pitch it, the Money View app is Your Personal Money Manager. It allows you to track your expenses and incomes, set budgets, track reimbursements, set alarms for bill reminders and more. Its a free app, and we do it without needing your private details at all. How? Lemme explain in the total non-technical way I know. In india, most people who do card transactions get an sms alert for every transaction. Now, what our app does, is scan your messages, and according to our large database of banking sms templates, we automatically track your expense and balances without knowing any privy details like your account number or OTPs.
After its been tracked by the app, you can manually customize and edit how you would categorize the expense or income. You can get daily, weekly, monthly and even annual expense overviews within the app, while keeping track of multiple accounts. So yea, its a useful, easy, and good looking app. But its hard to sell it(even though its free) to my peers and even to those between 25-35. That's where I come in. I'm supposed to figure out how best to get those people to download my app, in the most effective way possible. Yea, I have NO idea where to begin, but like they say, you win or you learn. I'm learning a LOT.
First lesson, on the client side. Its not just about a great ad. Its about a great ad that gives me more sales, or in this case, installs. Now digital advertising(something I never did before) lets you track easily for the number of installs you get per how much you're spending on advertising in the digital ad space and which ads are effective and to stop the ineffective ones.
Lesson two, BU, NU & GU. Bad Users, Neutral(inactive) Users & Good Users. Exactly how you define those three depends on you but you get the idea. General idea for any app marketer is, low BU and high GU per advertising spends.
Lesson three, working in a startup with an office of less than 50 people, you have to show results. No more hiding behind pending artwork or sleuthing around the office floors. At any point my boss can call me up and ask me what I am working on and where I am with that project,
Lesson four, its okay to not have great ideas. Maybe its just because I'm not having any, but its okay if you can't come up with a great idea, but whatever you have, share and bounce them off somebody.
There's probably a lot more lessons, but none I can recall right now that are generic.
But, slowly and surely, I am starting to build a little momentum and may even stay here for longer than planned. I would like to be here for 6 months at least, even if on intern level. Here's to financial and employable fitness.
You can check out the links for more on Money View:
http://moneyview.in/
https://play.google.com/store/apps/details?id=com.whizdm.moneyview&hl=en
https://www.youtube.com/channel/UCC_wzoIz8ai3m31w7wLAaQw
I will be doing a separate post on the shift from Delhi to Bangalore for me, and the highlights so far, so stay tuned. As always hope you enjoyed the post and feel free to share and comment.
I have left behind the high fly life of working with some of the best ad agencies in the business and decided to follow a bit of Jack Ma's advice. I am now interning for a start-up based in Bangalore, called Money View. who have been doing extraordinarily well, and are in the process of amping up their marketing activities. Okay, so I've simply switched sides and now am on the client side. These guys have a finance app for the android market, with an iOS version long overdue. I'll put a link for the website and app page at the end of the post, so you guys can check it out. I'll just give you a frank overview of what it does. As we pitch it, the Money View app is Your Personal Money Manager. It allows you to track your expenses and incomes, set budgets, track reimbursements, set alarms for bill reminders and more. Its a free app, and we do it without needing your private details at all. How? Lemme explain in the total non-technical way I know. In india, most people who do card transactions get an sms alert for every transaction. Now, what our app does, is scan your messages, and according to our large database of banking sms templates, we automatically track your expense and balances without knowing any privy details like your account number or OTPs.
After its been tracked by the app, you can manually customize and edit how you would categorize the expense or income. You can get daily, weekly, monthly and even annual expense overviews within the app, while keeping track of multiple accounts. So yea, its a useful, easy, and good looking app. But its hard to sell it(even though its free) to my peers and even to those between 25-35. That's where I come in. I'm supposed to figure out how best to get those people to download my app, in the most effective way possible. Yea, I have NO idea where to begin, but like they say, you win or you learn. I'm learning a LOT.
First lesson, on the client side. Its not just about a great ad. Its about a great ad that gives me more sales, or in this case, installs. Now digital advertising(something I never did before) lets you track easily for the number of installs you get per how much you're spending on advertising in the digital ad space and which ads are effective and to stop the ineffective ones.
Lesson two, BU, NU & GU. Bad Users, Neutral(inactive) Users & Good Users. Exactly how you define those three depends on you but you get the idea. General idea for any app marketer is, low BU and high GU per advertising spends.
Lesson three, working in a startup with an office of less than 50 people, you have to show results. No more hiding behind pending artwork or sleuthing around the office floors. At any point my boss can call me up and ask me what I am working on and where I am with that project,
Lesson four, its okay to not have great ideas. Maybe its just because I'm not having any, but its okay if you can't come up with a great idea, but whatever you have, share and bounce them off somebody.
There's probably a lot more lessons, but none I can recall right now that are generic.
But, slowly and surely, I am starting to build a little momentum and may even stay here for longer than planned. I would like to be here for 6 months at least, even if on intern level. Here's to financial and employable fitness.
You can check out the links for more on Money View:
http://moneyview.in/
https://play.google.com/store/apps/details?id=com.whizdm.moneyview&hl=en
https://www.youtube.com/channel/UCC_wzoIz8ai3m31w7wLAaQw
I will be doing a separate post on the shift from Delhi to Bangalore for me, and the highlights so far, so stay tuned. As always hope you enjoyed the post and feel free to share and comment.
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