Who Decides What's OK & What's Not?
I am totally for relaxation on censorship of language and behaviour, challenging norms, breaking perceptions, not making any topic a taboo. But I do find that I often argue with myself regarding the same matter. The basic question being, who gets to define what is within the bounds of 'good taste'. Taste and preferences are highly personalised and therefore hard to lay general guidelines for. To highlight my point, lets take a point of reference that I am exposed to and can share with you. Fastrack is a brand that always has trendy, edgy brand communications, pushing the latest social trends and breaking social norms, with the tag line 'Move On'. Now, I am a fan of a few of their ads, for example the ones below: Now I like these ads, for the same reasons I mentioned above. But the very same brand has a few ad films that I find near distasteful. For example: Now, same brand, same style, same themes. But in both cases, I had very different react...